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Onsite Optimization for Ecommerce (Part 3 of 5)

July 24, 2015Comment

Congratulations, you’ve done it.

All those carefully crafted banner ads, Facebook promotions, and mobile marketing efforts brought loads of traffic to your site.

Now what? How do […] …read more

Win Your Customers’ Hearts and Minds With Your Ecommerce Store (Part 2 of 5)

July 16, 2015Comment

Your ecommerce store is the centerpiece of your online business. This is where visitors are converted into customers, credit card information is submitted, and money is […] …read more

Your Business is More than Your Ecommerce Store (Part 1 of 5)

July 9, 2015Comment

There’s a big difference between an ecommerce store and an ecommerce business.

An ecommerce store sells products and fulfills orders. Anyone (well…almost anyone) with a bit of […] …read more

Now What? How to Get Started Optimizing Your Site (Part 6 of 6)

July 3, 2015Comment

In the world of digital marketing, conversion rate optimization is the great frontier, the new kid on the block. But it’s not just going to […] …read more

Elements of a High Converting Landing Page (Part 5 of 6)

June 12, 2015Comment

Stylish and to-the-point, a good landing page evokes a mix of emotion, curiosity, logic, and intrigue. With the right ingredients, this cocktail creates an “it” factor […] …read more

Oh the Places You’ll Go With CRO (Part 4 of 6)

May 29, 2015Comment

When it comes to conversion rate optimization strategy, many businesses choose to stay close to home — the homepage, that is.

On a surface level, focusing […] …read more

How to Build a Complete Conversion Rate Optimization Strategy (Part 3 of 6)

May 21, 2015Comment

Do you need to be doing conversion rate optimization?

Let me ask that question a different way…Do you have a website? Do you have traffic?

If so, […] …read more

Why CRO is the Linchpin in Your Marketing (Part 2 of 6)

April 24, 2015Comment

E-commerce store owners are scrambling. They’re doing everything they can think of to boost sales. They’ve thrown their money in every direction imaginable – marketing, […] …read more

You’ll Never Look at Marketing the Same Way Again (Part 1 of 6)

April 6, 2015Comment

Think about all of those investments you’ve made into your marketing. Your website, your e-commerce platform, your brand, your message, your email list, campaign after […] …read more

What Google’s Algorithm Updates Mean For Your Business

April 1, 2015Comment

Pop quiz: How many Google algorithm updates were introduced in 2014? Two? Three? Five? Try 12. A handful grabbed headlines, like updates to Panda and […] …read more

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      In the ecommerce space, SMS marketing has quickly shifted from a novel concept to a marketing essential. But not all ecommerce businesses have fully bought …read more

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