Skin Pharm

July 8, 2017

What We Did:

Metacake partnered with Skin Pharm to migrate their site and online store from WordPress/WooCommerce to the Shopify Plus platform creating a better customer shopping experience and put in place a platform to support the growth of the business. The Metacake team carefully recreated their current WordPress site on the Shopify Plus Platform to ensure brand and customer journey consistency.

Why Metacake?

At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based on analytics, not instinct (although we have a good sense about that too).

Lolli & Pops

July 8, 2017

A Lesson in Analytics & Conversion Reporting

Lolli & Pops is a luxury candy company that truly offers the best in specialty candy such as truffles, chocolates, and all manner of delicious treats as well as curated gift boxes for special occasions. They have locations all over the United States, from New Jersey to Chicago and California.

They have a beautiful, complex and highly custom existing Shopify store, but were having slight troubles with their analytics and tracking customer activity. Ultimately, this was making it difficult for them to receive valuable customer data in order to continue growing their business through a fluid customer experience. So, the team at Lolli and Pops came to Metacake as trusted Shopify Plus partners.

The Metacake tech geeks jumped right on it and performed an assessment of their Google Analytics installation setup to make sure it was configured correctly. In English: we spent time digging to understand how things worked in their online store. With their seamless store and checkout experience being so customized, they ended up breaking the standard analytics integration. So, this needed to be fixed as soon as possible.

The end goal? To implement full funnel analytics and conversion reporting, fine tune the customer experience in the checkout, and provide a custom installation of Google Tag Manager (better known as GTM), in order to tag the events and selections of the customer, including the tracking of micro events. This would be used to track customers through the funnel and assess where improvements to the experience might need to be made.

Through our team’s work we were able to deliver an analytics solution that provided tracking through the entire flow giving them valuable customer data to further grow their business. And you know we’re all about growth here at Metacake! We also delivered clean and accurate customer data to help them track campaigns, which helped them manage their marketing activities. Without accurate customer data and analytics, it’s impossible to grow.

Our expertise in working with Shopify and Google Analytics and our experienced development team allowed us to solve a big problem for Lolli & Pops that was hindering their growth.

rootberry

July 7, 2017

What We Did:

rootberry came to Metacake as an innovative food startup offering local delivery while also launching into the retail grocery channel. Metacake partnered with the rootberry team to build the best ecommerce strategy for launching their online store and delivery business. Metacake designed and built rootberry’s ecommerce store on Shopify Plus as well as their B2B portal. Metacake also helped rootberry launch its email marketing channel on Klaviyo and provided ongoing growth consulting.

 

Why Metacake?

At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).

Vimeo & A Faster Horse

June 11, 2017

A Faster Horse is a documentary on the 50-year history of the Ford Mustang, including archival footage and interviews with designers, fans and collectors. It released in April of 2015.

Metacake handled the eCommerce portion of the ticketing to the live event experiences in partnership with Vimeo at theaters across the country.

Purar

June 11, 2017

What We Did:

Metacake assisted the Purar team in developing a clear growth plan to reach specific goals through strategic coaching, campaign feedback, and data analysis. The main focus areas included:
-Marketing strategy and activities
-Brand discovery
-Go-to-market strategy
-Positioning and pricing strategy
-Email marketing strategy
-Competitor analysis

Why Metacake?

At Metacake, we are data-driven and multidisciplinary. Our unique approach to customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based on analytics, not instinct (although we have a good sense about that too).

Check Depot

June 10, 2017

What We Did:

Metacake designed and launched Check Depot’s Shopify Plus store to enable the expansion and growth of its business. Store customizations were required for the personalization of check orders, product quantities, and reordering capabilities. When the new store was successfully up and running Metacake continued with ongoing store support and marketing services. Metacake provided management and optimization of Check Depot’s Google search ad campaigns and setup of the Klaviyo email marketing platform.

Why Metacake?

At Metacake, we are data-driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).

Violette Field Threads

June 9, 2017

Metacake helped Violette Field Threads Inc. select an existing store theme on Shopify and made modifications to align the store’s consistency with Violette Field Threads Inc.’s brand. We assisted with the setup of their store including products and handled the launch of the new store. We conducted a standard install of the store analytics to ensure we are able to measure the impact of traffic and any marketing activities moving forward to continue to help Violette Field Threads grow their business. Lastly, Metacake setup and configure a group of key 3rd apps that will help with sales growth.

Sense

May 22, 2017

The full set of services that we provided for Sense includes store design, custom development, customer experience flow, store optimizations, B2B store development, and ecommerce strategy.

Weighting Comforts

May 21, 2017

The team at Metacake collaborated with and directed the Weighting Comforts team to select an existing Shopify store theme and made limited modifications so the current store theme stayed consistent with Weighting Comforts brand. Metacake also assisted with the setup of Weighting Comforts eCommerce store including products as well as the launch of the new store.