The Ecommerce Executive’s Guide to Content Marketing
March 12, 2020Content marketing. It’s one of those buzzwords every marketing guru throws around, but no one really knows what it means. That is probably because content […] …read more
Why Focusing on ROAS Will Hurt Your Ecommerce Business
March 10, 2020When measuring the success of an ecommerce ad campaign, what is the first metric marketers inspect? Return on ad spend— also known as ROAS. It’s […] …read more
How To Make Healthy Decisions No Matter What The Situation
March 3, 2020Fear (in all its forms) is likely the most crippling and detrimental emotion we’ll ever experience. Think back. How many things have you left undone […] …read more
How to Achieve Stable Growth for Viral and Fast-Growing Brands
February 27, 2020Leading, founding or being part of a viral, fast-growing brand is like riding a roller coaster. Your business is insanely exciting, adrenaline is rushing, everyday […] …read more
Margins: The Most Important Metric for Your Ecommerce Business
February 25, 2020Ecommerce businesses typically associate product margins with how much cash they can stash away in the bank. While product margins clearly lead to profit, this […] …read more
Who to Hire for Your Marketing: Agency, Freelancer, or Growth Team?
January 30, 2020“Marketing experts” experts are a dime a dozen these days. If you need a marketing job done, there are traditional agencies, Facebook ad gurus, growth […] …read more
The Perfect Product Detail Page to Maximize Purchases
January 21, 2020Updated: February 15, 2022
Have you ever considered those moments when you’ve purchased something that was almost too easy to buy? The value offered, the emotional […] …read more
How to Set Ecommerce Goals and Achieve Them
January 16, 2020If you are a successful ecommerce company, you should naturally be a goal-setting and goal-crushing machine. Right?
Here at Metacake, we work with ecommerce brands of […] …read more
How to Create Predictable Success (The 3 Ways Ecommerce Businesses Compete and Succeed)
January 14, 2020In our experience working with ecommerce brands, we’ve found that many successful businesses don’t truly understand what has made them successful. Even more concerning, many […] …read more
How to Buy an Ecommerce Business that Makes Money from Day 1
January 9, 2020Disclaimer: The article is for informational purposes only and you should not consider any information here as legal, tax, investment, financial, or other advice.
In the […] …read more
September 13, 2022
In the ecommerce space, SMS marketing has quickly shifted from a novel concept to a marketing essential. But not all ecommerce businesses have fully bought …read more